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The goal of the SBC is to transform debate at international policy fora and promote practical action for equitable and sustainable development. SBC Members are an important new voice and a major new constituency. They mark the emergence of a powerful economic force for progressive change in developing countries. Politicians and policy-makers, everywhere, should take note: - this is a network with a mission.

Business has a key role to play in sustainable development. Agenda 21, the Rio Earth Summit's Global Action Plan, devotes an entire chapter to the role of business and industry. Southern business, in particular, has a crucial though much overlooked role to play. A powerful engine of development, progressive Southern business has been overwhelmingly absent in international policy discussions. It is the missing link. The force that can propel developing and developed country decision-makers, in partnership with civil society actors, to undertake reforms in the direction of sustainable development and poverty eradication.

It is now time to bring the dynamism of progressive Southern entrepreneurs to the international stage. To connect policy with practitioners in the cause of sustainable development and social justice. Progressive Southern businesses must now engage with the international policy debate on environment-development issues to challenge governments and break political and ideological deadlocks. The WSSD is an important opportunity to signal this change and breathe new life into global efforts for sustainable and equitable development.

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